PRODUZEN

FinTech startup focused on next-gen budgeting and machine learning product management software. Business intelligent tools offering new real time insight for the entertainment industry.

Screen Shot 2021-05-10 at 11.09.24 AM.png — PRODUZEN COMMUNITY

SLACK CHANNEL
Ready for our Series A when Covid hit. Produzen quickly pivoted to supporting the industry by creating a SLACK Channel community.

PRODUZEN PANELS

With a belief that we could do more I started hosting industry Zoom panels to help our peers navigate these tough times.

ROUNDTABLE DISCUSSIONS

Opening up the conversation so that anyone can help get information to others or ask questions lead to also creating round table discussions.

Screen Shot 2021-05-10 at 11.13.47 AM.png — Weekly Newsletter

Updating the Produzen Community on industry news, thought leadership insight and future Produzen events.

BUILDING AN AUDIENCE

Produzen Community members experienced a flawless onboarding process, behind the scenes we had created a complex lead capturing and journey tracking system.

Screen Shot 2020-07-01 at 8.43.39 AM.png — The Journey

We were able to capture valuable data on each new member, tracking interactions and retention in real time.

Screen Shot 2020-07-01 at 8.43.11 AM.png — Reporting

Our campaign reporting gathered key data points on engagement.

Screen Shot 2020-06-30 at 8.30.27 AM.png — Lead Capture

In a very short timeline we built an 5000+ audience of tangible sales leads across the industry.

THE IMPACT OF COVID

Raising capital in the turmoil and instability of Covid’s impact on the industry became a detriment to the progress and our ability to keep our dev team in place. One of the best ‘worst timed emails’ in my career will have to be our introduction to Mark Cuban, later that day the NBA was cancelled. You have to be able to laugh at the worlds challenges and keep swimming forward, uphill, both-ways!