Staples stepped into new creative territory with two AI-generated films brought to life through Monks’ AI Craft team. Inspired by the observational humor and camera language of Modern Family and Parks and Recreation, the production focused on nuanced character performance, comedic timing, and building a believable world with room to grow. Camera movement, framing, and reaction shots were used to give each moment its own personality while maintaining the precision and sensibility of live-action comedy. Staples is continuing to expand the world with five additional films, including two for the holiday season, building a connected universe of characters and environments with human craft guiding every detail.
Staples expanded its AI-generated campaign into the world of sports, building a new retail environment around a cast of distinct, recurring characters designed to carry forward into future creative. The production focused heavily on world-building, character consistency, and comedy, using camera movement, framing, reaction shots, and performance to give the space the energy and personality of a live-action workplace comedy. Every detail was developed to feel connected, believable, and flexible enough to support a growing universe of Staples stories.
Ring’s Everyday Protection campaign takes on the classic porch pirate with a cinematic AI-generated spot built around suspense, timing, and character performance. Directed by Ergin Kuke, the production focused on creating a believable suburban world, shaping the thief’s performance, and using camera movement and reaction beats to heighten the humor while keeping the film grounded in the language of live-action storytelling.
In Freaks of Nature, Ring’s Everyday Protection campaign turns an unexpected possum encounter into a cinematic, character-driven moment. Directed by Ergin Kuke, the AI-generated spot leaned into atmosphere, comedic timing, and subtle performance, building a believable nighttime world around an increasingly awkward encounter. The production focused on visual consistency, reaction beats, and grounded filmmaking language to make the absurd situation feel both natural and cinematic.
For Lowe’s Fourth of July campaign, the team transformed an existing body of work into more than 124 holidayized assets across static and video. Twelve video deliverables were created from three existing spots, using AI to extend and adapt the original footage with new banners, fireworks, food styling, product moments, and additional Fourth of July details. Existing imagery was updated to match the holiday theme while new shots were generated where needed, creating a cohesive campaign across every format without rebuilding the work from scratch.
To promote Kalshi’s new “Mention Markets” product, which lets users trade on real social and political events, the team launched a fast-moving, highly visual campaign built to break feeds. The centerpiece spot featured aliens in an intergalactic sports bar placing bets on Earth’s chaos, flipping the prediction market concept on its head. The campaign went viral within 24 hours, earning over 2.5 million views on X and coverage in outlets like Ad Age. Kalshi’s irreverent tone and AI-forward approach continue to push the boundaries of financial storytelling.
eToro launched a high-impact campaign designed to connect with a new wave of investors. The creative leaned into fast-paced visuals, confident messaging, and a graphic language that made complex ideas feel accessible. Built for social and digital platforms, the work positioned eToro as more than a trading platform. It became a cultural signal for people ready to take action on their instincts. The campaign was featured in Ad Age as part of its AI Ad of the Week series, spotlighting its global reach and forward-thinking execution.
J.P. Morgan Payments partnered with Paramount Pictures and Transformers: Rise of the Beasts, featuring actor Anthony Ramos, to create a cinematic campaign connecting financial innovation with entertainment. As Executive Producer at Hijinx, I led production on set, overseeing the creative execution of a spot that merged Hollywood‑scale visuals with messaging around mobility, future commerce, and seamless transactions. The result was a brand expression that placed J.P. Morgan Payments at the center of culture, technology, and commerce.
Microsoft Surface’s “Anything But Ordinary” campaign featured Seattle Seahawks wide receiver Tyler Lockett in a hero spot that aired during NFL telecasts and digital channels. The work blended high‑velocity sports visuals with tech‑centric storytelling to showcase how athletes and teams use Surface to push beyond the ordinary. Delivered across video, OOH, social, and retail programs, the campaign reinforced Surface’s identity as a tool designed for performance, creativity, and the unexpected.
Xbox collaborated with Lucasfilm on a campaign that celebrated Season Three of The Mandalorian through design, gear, and immersive storytelling. At Hijinx, we worked directly with Xbox to concept and deliver a one-of-a-kind gaming installation inspired by Grogu’s hover pram. As Executive Producer, I oversaw the fabrication of the life-size pram and led the real-world execution that brought this creative vision to life. The result was a tactile, cinematic experience that turned a piece of the Star Wars universe into something fans could see, touch, and win.
Mitsubishi debuted a high-concept brand spot to launch the Eclipse Cross, directed by Stéphane Leloutre and produced by The Cavalry Productions. The campaign leaned into cinematic framing and precision automotive cinematography to showcase the vehicle’s performance, control, and design. Shot across sweeping desert landscapes, the film amplified the feeling of momentum and cutting-edge tech. It served as a visual introduction to a bold new chapter in Mitsubishi’s identity, positioning the Eclipse Cross as a modern icon built for power and beauty.
Directed by Stephane Leloutre
MegaFon released a high-energy brand film directed by Travis Hanour that brought mobile connectivity into culture through music, movement, and collective identity. Set against a backdrop of sports and social connection, the spot captured how technology brings people together. With bold visuals, street-cast authenticity, and a soundtrack built to move, the piece positioned MegaFon as more than a telecom company. It became a symbol for how people show up, connect, and celebrate who they are with. Created for the Russian market, the campaign helped expand the brand’s emotional resonance with a younger, more connected audience.
Directed by Travis Hanour
Toyota launched a culturally specific commercial for the African-American market as part of a broader Camry campaign. Directed by Stéphane Leloutre, also known as Deluxe, and produced in collaboration with Burrell Communications, the spot focused on empowerment, aspiration, and commitment. With the phrase "I Do" as its emotional anchor, the campaign connected the act of choosing a Camry to deeper personal decisions. The film stood out for its cinematic storytelling and resonated with audiences by reflecting real-life milestones and identity through the lens of modern Black culture.
Directed by Stephane Leloutre
This trailer is a fully self-directed creative exploration based on the book First to Rise, Last to Fall featured on Galatea. Every element was created independently using generative AI tools, from the concept and visual storytelling to the pacing and tone. The result is a moody, cinematic interpretation of the story that captures its emotional stakes and speculative world. This project was an experiment in pushing what’s possible when creative direction and AI production meet.
As Executive Producer, I oversaw the concepting and execution of a large-scale drone light show celebrating the legacy of Black Panther. From vetting vendors and securing FAA compliance to aligning design and animation with Marvel’s visual language, I led every phase of production. The show featured custom-programmed drones forming Wakandan symbols in the night sky, syncing with a cinematic score and social-first content strategy. Delivered at scale with precision and cultural respect, the activation created a powerful moment for fans and positioned Xbox at the center of the Marvel conversation.
Directed by Travis Hanour and filmed over two days in Florida, “The Future” is a cinematic brand piece that reimagines golf through the lens of speed, power, and possibility. Featuring pros like Rory McIlroy, Nelly Korda, and Scottie Scheffler, the film positions TaylorMade as a leader in performance innovation. With a sleek visual language and dynamic pacing, it captures the brand’s evolution beyond tradition, inviting a new generation of athletes to see golf as a space where technology and ambition meet.
Directed by Travis Hanour
Directed by Travis Hanour
Directed by Travis Hanour
Directed by RojoMotorz
Directed by Laurence Dunmore
Directed by David Rosenbaum
Directed by Stephane Leloutre
Directed by Travis Hanour
Directed by Travis Hanour, this Nike campaign highlights the release of the Air Force 1 OBJ, designed in collaboration with NFL star Odell Beckham Jr. The spot blends bold visuals and kinetic editing to reflect OBJ’s electric presence both on and off the field. Tied closely to sneaker culture and personal expression, the piece elevates the AF-1’s streetwear legacy with a fresh, athlete-driven perspective. This project showcases Nike’s continued focus on storytelling that merges fashion, sport, and identity.
Directed by Travis Hanour
Directed by George Neinhaus
AT&T | Perch AR
Client: AT&T
Agency: The Marketing Arm
Role: Executive Producer, XR Lead
Location: Mercedes-Benz Stadium, Atlanta
AT&T wanted a mural. We gave them an immersive portal.
Brought in by The Marketing Arm, I led the end-to-end production of a permanent AR installation at the AT&T Perch inside Mercedes-Benz Stadium. The physical artwork, created by Atlanta artist Faatimah Stevens, became a launch point for a location-based XR experience.
Visitors could use their phones to step into a full 360º scene of the artist’s Westside neighborhood. Spatial audio let Faatimah tell her story in her own voice. Gesture-based triggers and projection mapping extended the experience across the space.
I oversaw everything from creative development through installation. That included directing the user flow, running 360 capture on location, managing all XR development, and leading on-site activation with stadium tech teams.
The experience ran throughout the NFL season and served as a cultural and technological bridge—connecting local art, immersive storytelling, and one of the most high-traffic stadium environments in the country.
Tags: XR, Augmented Reality, Interactive Installations, 360 Video, Experiential
Tech: Unity, WebAR, Insta360, Motion Tracking, Projection Mapping, Spatial Audio
Directed by Travis Hanour
Directed by Kiran
Directed by Damien D’Amico
Directed by Ross Grogan
