For Lowe’s Fourth of July campaign, the team transformed an existing body of work into more than 124 holidayized assets across static and video. Twelve video deliverables were created from three existing spots, using AI to extend and adapt the original footage with new banners, fireworks, food styling, product moments, and additional Fourth of July details. Existing imagery was updated to match the holiday theme while new shots were generated where needed, creating a cohesive campaign across every format without rebuilding the work from scratch.