AT&T | Perch AR

Client: AT&T
Agency: The Marketing Arm
Role: Executive Producer, XR Lead
Location: Mercedes-Benz Stadium, Atlanta

AT&T wanted a mural. We gave them an immersive portal.

Brought in by The Marketing Arm, I led the end-to-end production of a permanent AR installation at the AT&T Perch inside Mercedes-Benz Stadium. The physical artwork, created by Atlanta artist Faatimah Stevens, became a launch point for a location-based XR experience.

Visitors could use their phones to step into a full 360º scene of the artist’s Westside neighborhood. Spatial audio let Faatimah tell her story in her own voice. Gesture-based triggers and projection mapping extended the experience across the space.

I oversaw everything from creative development through installation. That included directing the user flow, running 360 capture on location, managing all XR development, and leading on-site activation with stadium tech teams.

The experience ran throughout the NFL season and served as a cultural and technological bridge—connecting local art, immersive storytelling, and one of the most high-traffic stadium environments in the country.

Tags: XR, Augmented Reality, Interactive Installations, 360 Video, Experiential

Tech: Unity, WebAR, Insta360, Motion Tracking, Projection Mapping, Spatial Audio