ROSS GROGAN

Staples stepped into new creative territory with two AI-generated films brought to life through Monks’ AI Craft team. Inspired by the observational humor and camera language of Modern Family and Parks and Recreation, the production focused on nuanced character performance, comedic timing, and building a believable world with room to grow. Camera movement, framing, and reaction shots were used to give each moment its own personality while maintaining the precision and sensibility of live-action comedy. Staples is continuing to expand the world with five additional films, including two for the holiday season, building a connected universe of characters and environments with human craft guiding every detail.

Ring’s Everyday Protection campaign takes on the classic porch pirate with a cinematic AI-generated spot built around suspense, timing, and character performance. Directed by Ergin Kuke, the production focused on creating a believable suburban world, shaping the thief’s performance, and using camera movement and reaction beats to heighten the humor while keeping the film grounded in the language of live-action storytelling.

Staples expanded its AI-generated campaign into the world of sports, building a new retail environment around a cast of distinct, recurring characters designed to carry forward into future creative. The production focused heavily on world-building, character consistency, and comedy, using camera movement, framing, reaction shots, and performance to give the space the energy and personality of a live-action workplace comedy. Every detail was developed to feel connected, believable, and flexible enough to support a growing universe of Staples stories.

To promote Kalshi’s new “Mention Markets” product, which lets users trade on real social and political events, the team launched a fast-moving, highly visual campaign built to break feeds. The centerpiece spot featured aliens in an intergalactic sports bar placing bets on Earth’s chaos, flipping the prediction market concept on its head. The campaign went viral within 24 hours, earning over 2.5 million views on X and coverage in outlets like Ad Age. Kalshi’s irreverent tone and AI-forward approach continue to push the boundaries of financial storytelling.

J.P. Morgan Payments partnered with Paramount Pictures and Transformers: Rise of the Beasts, featuring actor Anthony Ramos, to create a cinematic campaign connecting financial innovation with entertainment. As Executive Producer at Hijinx, I led production on set, overseeing the creative execution of a spot that merged Hollywood‑scale visuals with messaging around mobility, future commerce, and seamless transactions. The result was a brand expression that placed J.P. Morgan Payments at the center of culture, technology, and commerce.

For Lowe’s World Cup 2026 campaign featuring Lionel Messi, the team moved from kickoff to first draft for air in just four days. Using footage captured for an existing Messi campaign, AI was used to build four potential spots designed around different tournament outcomes: Argentina losing, Argentina winning, Messi winning the Golden Boot, and Messi winning the Golden Ball. The entire project was completed in just 12 days, creating a flexible campaign system built to react quickly to what happened on the field.

In Freaks of Nature, Ring’s Everyday Protection campaign turns an unexpected possum encounter into a cinematic, character-driven moment. Directed by Ergin Kuke, the AI-generated spot leaned into atmosphere, comedic timing, and subtle performance, building a believable nighttime world around an increasingly awkward encounter. The production focused on visual consistency, reaction beats, and grounded filmmaking language to make the absurd situation feel both natural and cinematic.

For Lowe’s Fourth of July campaign, the team transformed an existing body of work into more than 124 holidayized assets across static and video. Twelve video deliverables were created from three existing spots, using AI to extend and adapt the original footage with new banners, fireworks, food styling, product moments, and additional Fourth of July details. Existing imagery was updated to match the holiday theme while new shots were generated where needed, creating a cohesive campaign across every format without rebuilding the work from scratch.

eToro launched a high-impact campaign designed to connect with a new wave of investors. The creative leaned into fast-paced visuals, confident messaging, and a graphic language that made complex ideas feel accessible. Built for social and digital platforms, the work positioned eToro as more than a trading platform. It became a cultural signal for people ready to take action on their instincts. The campaign was featured in Ad Age as part of its AI Ad of the Week series, spotlighting its global reach and forward-thinking execution.

Microsoft Surface’s “Anything But Ordinary” campaign featured Seattle Seahawks wide receiver Tyler Lockett in a hero spot that aired during NFL telecasts and digital channels. The work blended high‑velocity sports visuals with tech‑centric storytelling to showcase how athletes and teams use Surface to push beyond the ordinary. Delivered across video, OOH, social, and retail programs, the campaign reinforced Surface’s identity as a tool designed for performance, creativity, and the unexpected.