To promote Kalshi’s new “Mention Markets” product, which lets users trade on real social and political events, the team launched a fast-moving, highly visual campaign built to break feeds. The centerpiece spot featured aliens in an intergalactic sports bar placing bets on Earth’s chaos, flipping the prediction market concept on its head. The campaign went viral within 24 hours, earning over 2.5 million views on X and coverage in outlets like Ad Age. Kalshi’s irreverent tone and AI-forward approach continue to push the boundaries of financial storytelling.