MegaFon released a high-energy brand film directed by Travis Hanour that brought mobile connectivity into culture through music, movement, and collective identity. Set against a backdrop of sports and social connection, the spot captured how technology brings people together. With bold visuals, street-cast authenticity, and a soundtrack built to move, the piece positioned MegaFon as more than a telecom company. It became a symbol for how people show up, connect, and celebrate who they are with. Created for the Russian market, the campaign helped expand the brand’s emotional resonance with a younger, more connected audience.

Directed by Travis Hanour