Mitsubishi debuted a high-concept brand spot to launch the Eclipse Cross, directed by Stéphane Leloutre and produced by The Cavalry Productions. The campaign leaned into cinematic framing and precision automotive cinematography to showcase the vehicle’s performance, control, and design. Shot across sweeping desert landscapes, the film amplified the feeling of momentum and cutting-edge tech. It served as a visual introduction to a bold new chapter in Mitsubishi’s identity, positioning the Eclipse Cross as a modern icon built for power and beauty.

Directed by Stephane Leloutre