Directed by Travis Hanour, this Nike campaign highlights the release of the Air Force 1 OBJ, designed in collaboration with NFL star Odell Beckham Jr. The spot blends bold visuals and kinetic editing to reflect OBJ’s electric presence both on and off the field. Tied closely to sneaker culture and personal expression, the piece elevates the AF-1’s streetwear legacy with a fresh, athlete-driven perspective. This project showcases Nike’s continued focus on storytelling that merges fashion, sport, and identity.