Toyota launched a culturally specific commercial for the African-American market as part of a broader Camry campaign. Directed by Stéphane Leloutre, also known as Deluxe, and produced in collaboration with Burrell Communications, the spot focused on empowerment, aspiration, and commitment. With the phrase "I Do" as its emotional anchor, the campaign connected the act of choosing a Camry to deeper personal decisions. The film stood out for its cinematic storytelling and resonated with audiences by reflecting real-life milestones and identity through the lens of modern Black culture.

Directed by Stephane Leloutre