ROSS GROGAN

Atlassian introduced Rovo, an AI teammate designed to boost productivity across enterprise workflows. The launch campaign presented Rovo not just as a feature, but as a relatable character embedded in the future of teamwork. With a blend of visual storytelling and user-focused messaging, the rollout helped position Atlassian as a leader in human-centered AI solutions for the workplace.

eToro launched a high-impact campaign designed to connect with a new wave of investors. The creative leaned into fast-paced visuals, confident messaging, and a graphic language that made complex ideas feel accessible. Built for social and digital platforms, the work positioned eToro as more than a trading platform. It became a cultural signal for people ready to take action on their instincts. The campaign was featured in Ad Age as part of its AI Ad of the Week series, spotlighting its global reach and forward-thinking execution.

J.P. Morgan Payments partnered with Paramount Pictures and Transformers: Rise of the Beasts, featuring actor Anthony Ramos, to create a cinematic campaign connecting financial innovation with entertainment. As Executive Producer at Hijinx, I led production on set, overseeing the creative execution of a spot that merged Hollywood‑scale visuals with messaging around mobility, future commerce, and seamless transactions. The result was a brand expression that placed J.P. Morgan Payments at the center of culture, technology, and commerce.

To promote Kalshi’s new “Mention Markets” product, which lets users trade on real social and political events, the team launched a fast-moving, highly visual campaign built to break feeds. The centerpiece spot featured aliens in an intergalactic sports bar placing bets on Earth’s chaos, flipping the prediction market concept on its head. The campaign went viral within 24 hours, earning over 2.5 million views on X and coverage in outlets like Ad Age. Kalshi’s irreverent tone and AI-forward approach continue to push the boundaries of financial storytelling.

Microsoft Surface’s “Anything But Ordinary” campaign featured Seattle Seahawks wide receiver Tyler Lockett in a hero spot that aired during NFL telecasts and digital channels. The work blended high‑velocity sports visuals with tech‑centric storytelling to showcase how athletes and teams use Surface to push beyond the ordinary. Delivered across video, OOH, social, and retail programs, the campaign reinforced Surface’s identity as a tool designed for performance, creativity, and the unexpected.

Xbox collaborated with Lucasfilm on a campaign that celebrated Season Three of The Mandalorian through design, gear, and immersive storytelling. At Hijinx, we worked directly with Xbox to concept and deliver a one-of-a-kind gaming installation inspired by Grogu’s hover pram. As Executive Producer, I oversaw the fabrication of the life-size pram and led the real-world execution that brought this creative vision to life. The result was a tactile, cinematic experience that turned a piece of the Star Wars universe into something fans could see, touch, and win.